Takahi is a highly trusted household appliance brand renowned across Singapore and the wider region, celebrated for its premium electric slow cookers and crockery pots that remain a staple for home cooks and F&B businesses crafting authentic Asian delicacies. To ensure the brand remains competitive in a rapidly evolving market, ADWOW was engaged to strategically elevate Takahi’s overall brand positioning while preserving its rich culinary heritage. This consultation began by distilling the company's core essence to formulate a resonant new brand slogan, effectively bridging the products' practical utility with the emotional value they deliver to modern families. Built upon this robust strategic foundation, ADWOW orchestrated a comprehensive brand refresh that seamlessly unified Takahi's physical and digital touchpoints. This end-to-end rollout featured a cohesive packaging design system spanning their entire product lineup—including slow cookers, boilers, and electric fans—alongside compelling B2B and B2C marketing assets such as commercial vehicle liveries, in-store point-of-sale materials (POSM), thematic campaigns, and trade presenters. Finally, to connect Takahi's timeless utility with a digitally savvy audience, ADWOW developed a dynamic interactive microsite, ultimately delivering a strengthened, instantly recognizable brand identity that commands attention on any retail shelf and online.
ADWOW repositioned Takahi, a household appliance brand in Singapore and the region. The work covered a new slogan, a unified packaging design system, B2B and B2C marketing assets, retail POSM, vehicle liveries, thematic campaigns and an interactive microsite.
Takahi is a trusted household appliance brand across Singapore and the wider region. It is known for premium electric slow cookers and crockery pots used by home cooks and F&B businesses preparing authentic Asian delicacies.
Takahi needed to stay competitive in a rapidly evolving market while keeping its culinary heritage. ADWOW distilled the company's essence into a new slogan that links product utility with the emotional value delivered to modern families.
The system spans Takahi's product lineup, including slow cookers, boilers and electric fans. Featured examples include the steaming and stewing mug (model TSS 1325), the vacuum insulated food jar (6060) and the mini rice cooker cum warmer (501).
Yes. ADWOW is a branding and design agency in Singapore that provides end-to-end creative and strategic support for established household appliance brands, including packaging design and retail POSM.
