Philips is a renowned global leader in technology, widely recognized for its pioneering innovations in both energy-efficient lighting and dynamic digital audio devices. To support the brand's continued market leadership in Singapore, ADWOW was engaged as a strategic creative partner across these two key product categories. For the lighting division—which champions green energy and environmentally friendly solutions through significantly lower power consumption—this involved conceptualizing and executing a highly targeted thematic campaign. Recognizing the need to bridge complex technical specifications with accessible consumer benefits, a highly versatile, multi-purpose trade presenter was developed to seamlessly facilitate both B2B and B2C communications, further amplified by a bespoke direct mailer and dynamic digital banners. Parallel to this, dedicated creative support was extended to the digital audio division. To synchronize with the exciting and joyful user experience inherent to Philips audio products, two distinct sets of thematic sticker packs were crafted and meticulously tailored to different audience preferences. This strategic touchpoint effectively enhanced the overall brand experience, delivering a deeper emotional connection with modern consumers while equipping the broader Philips team with a robust, adaptable suite of communication tools across diverse market segments.
ADWOW worked as Philips' strategic creative partner in Singapore across two product categories: LED lighting and digital audio. For lighting, ADWOW created a thematic campaign, a multi-purpose trade presenter, an EDM, digital banners and print collaterals. For digital audio, ADWOW designed two thematic sticker sets.
The work covered energy-efficient LED lighting, which champions green energy through lower power consumption, and Philips digital audio devices, where the creative focused on an exciting and joyful user experience.
A trade presenter is a printed sales tool that staff use to explain a product range to customers. ADWOW designed one multi-purpose version so Philips could turn complex LED specifications into clear consumer benefits for both B2B and B2C conversations.
EDM stands for electronic direct mail, an email sent directly to a target audience. The Philips LED EDM carried the campaign's lighting range and energy-saving message to digital audiences.
ADWOW created two distinct thematic sticker sets, one with a space adventure theme and one with a fashion and pets theme. Each set was tailored to a different audience preference and lets users personalize their Philips audio device.
Energy efficiency is the central benefit of Philips LED lighting. The campaign turned that benefit into accessible consumer messages, such as payback period and energy savings, which feature on the die-cut print collaterals.
This case study covers six service categories: digital media design (DMD), brand activation, outdoor display, cross-platform communication, print collaterals and sticker designs.
Yes. ADWOW is a branding and design agency in Singapore that also supports appliance brands such as Takahi and Booney. Their case studies are linked in the Other Brands section of this page.
