Booney is a dynamic and contemporary home appliance brand in Singapore, specializing in trendy lifestyle cooling solutions—particularly its hero range of innovative fans—alongside a wide array of essential household and kitchen appliances. To align the brand's visual identity with its distinctly modern persona, ADWOW was appointed to spearhead a comprehensive brand revitalisation. At the core of this strategic repositioning was the creation of an engaging new brand slogan, “Booney - keeps you smiling,” carefully crafted to connect the functional benefits of the products with the joyful, energetic essence of modern consumer lifestyles. Leveraging this vibrant strategic groundwork, ADWOW executed an extensive rollout of cohesive creative assets tailored for both B2C and B2B markets. This encompassed designing a fresh, unified packaging system across Booney's cooling and kitchen product lines to ensure strong on-shelf appeal, supplemented by impactful in-store POSM and striking commercial vehicle liveries. Furthermore, the end-to-end delivery included engaging thematic marketing campaigns, comprehensive trade communications, and the development of a sleek, user-friendly digital microsite, resulting in a highly cohesive brand ecosystem that perfectly encapsulates Booney’s commitment to contemporary living.
Booney is a contemporary home appliance brand in Singapore. It specialises in lifestyle cooling, particularly its hero range of fans, and also offers a wide range of household and kitchen appliances.
ADWOW led a full brand revitalisation for Booney. The work covered a new brand slogan, a unified packaging system, in-store point-of-sale materials (POSM), commercial vehicle liveries, thematic marketing campaigns, trade communications and a digital microsite.
Booney’s slogan is “Booney – Keeps You Smiling”. ADWOW created it as the core of the repositioning, linking the products’ functional benefits to the joyful, energetic spirit of modern lifestyles.
ADWOW designed a unified packaging system across Booney’s cooling and kitchen product lines to give strong on-shelf appeal. Examples in this case study include the electric thermo pot and the mini pizza oven toaster.
Both. The creative assets were tailored for B2C and B2B markets, including thematic consumer campaigns, posters, print ads and pamphlets, plus trade communications.
The rollout included posters, pamphlets, print ads, a hanging mobile, in-store POSM, commercial vehicle liveries and thematic campaigns, alongside a user-friendly digital microsite.
ADWOW is a branding and packaging design agency in Singapore. Its services include brand revitalisation, packaging design, retail activation and POSM design, advertising design and digital media design.
Yes. The ADWOW client gallery also features appliance and electronics brands, including Philips and Takahi. Visit the Other Brands gallery to see more work.
