Penang (ad-wow.com 1 March 2006) – After establishing its corporate identity last year, VIVI Nails has taken another step into enhancing its brand image by launching the new packaging for their nail art products.

“The idea is to use a comic-style execution to communicate with the targeted group of teenage girls, while conveying the ‘young, bright, daring’ brand direction with Japanese influence,” said Mecho Loh, Project Consultant AdWOW! Group.

After the launching of new brand image, VIVI Nails is set to create new waves among its target group. When asked in a recent survey, a shopper commented that the new image is “trendy and looks up-market”. Another said that it makes her feel “fashionable” when shopping at the outlet.

With the strategic planning and insightful study on consumers, a brand can easily appeal with the right execution. We look forward to even more challenging branding exercises with VIVI Nails in the future. AdWOW!, we impress, with you.