The campaign had made its debut among the esteemed guests 2 months ago during the FAS Awards Night 2006 held last October, Associate Professor, Mr. Ho Peng Kee, President of FAS and Senior Minister of State (Law & Home Affairs) was impressed by the stunning moves captured in the art direction of the creative team. “Well done!”, Mr Ho had heartily commented during the evening of warm celebrations.

Strong support was evident as Mr Teo Ser Luck, Parliamentary Secretary, Ministry of Community Development, Youth and Sports (MCYS) attended ‘The Ultimate Move’ Finale Party as the Guest of Honour. During an interview, Mr Teo commented that “if it becomes a regular event, it will be good as it would possibly bring in more spectators to the S.League.” H-TWO-O is indeed pleased and honored to receive such encouraging feedback from the council and ministries.

The moves made by our hot bods had also created a stir in the local sports scene. Contest forms from fans of all ages had poured in since the island-wide launch through the Minimart channels and above-the-line exposures. “Much credit for the response really goes to the hard work of the players,” commented George Heng, Creative Group Head of AdWOW!. “Handpicked by H-TWO-O, these shining bods were the perfect models to exude the physique and sporting spirit we wanted to create. Thanks to the player’s determination during the making, the creative idea managed to come alive.”

“We want to emphasis that H-TWO-O is the best formula for both the active body and sporting mind,” commented Ms Lye Yin, Marketing Manager for YEO’S. “With the brand featured prominently in the media plus the event coverage on Channel NewsAsia, H-TWO-O’s brand awareness has been greatly heightened.”

The team further revealed that plans of the next ‘Ultimate’ event is in the works. Thanks to the encouraging response from the excited partners and fans, look out for more ultimate adventures with H-TWO-O in the months ahead!