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Recognition Redefined

FOUNDING BELIEF
Since ADWOW was founded in 2003, we believe the true measure of recognition for a creative agency lies in the success of our clients, not in seeking the spotlight for ourselves.

IMPACTFUL WORK
Guided by this principle, every piece of creative work we craft is designed to surpass award-winning standards. Our focus is on ensuring each project makes a genuine impact, perfectly aligned with our clients' brand missions. We strive to create marketing communications that not only resonate deeply with audiences but also continually elevate brand value.

DECADES OF TRUST
The trust we’ve built over decades of strong relationships and enduring partnerships is our greatest achievement. Every milestone is a shared victory, and we value the close collaboration that leads to consistently remarkable results.

MARKET IMPACT
At ADWOW, true recognition isn’t about collecting certificates, trophies, or seeking the spotlight. It’s about the market impact we create with our clients. By infusing intangible value through strategic insights and flawless executions, we captivate and inspire every audience we reach.

LASTING IMPRESSIONS
For us, recognition is also about the lasting impressions we create with our clients. It's about activating unique marketing plans that effectively boost brand value and continuously strengthen brand personas, keeping them relevant and impactful over time.

BEHIND-THE-SCENES SUPPORT
True recognition lies in our unwavering commitment to supporting clients from behind the scenes. Together, we build on each other’s strengths, delivering results that speak volumes, time and time again.

CREATING WOW
Because, in the end, why just let them hear you, when you can make them go WOW?

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Consultant
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Founder of ADWOW!
George Heng C. K.
(B.A. AUS)

Eagle in cage

Over 26 Years Of Experience
As the Managing Director and Creative Branding Consultant of ADWOW, George has over 26 years of experience in creative brand communications and training, having worked in various geographic locations ranging from Singapore to Frankfurt and from Malaysia to Sydney in building ADWOW from strength to strength.

Unique Expertise
With his unique expertise in consumer insight and brand strategy development, George has been directly involved in shaping and repositioning major MNC and SME brands: United Overseas Bank, Panasonic, Coca-Cola, Marigold Peel Fresh, and many others. As an active innovator in Creative Branding, George is also a regular speaker in the conference circuit, passing on his invaluable knowledge to business owners, CEOs and marketing personnel in Asia’s most established companies over the last 22 years. He was also invited to speak in seminars for marketing directors and young talents from the region.

Recognition Of Achievements
George was a Top 10 Achiever Award Winner when he graduated from the world-renowned The One Academy. He holds a B.A. from the University of Western Sydney, Australia and was trained in branding strategy by an U.S. Advertising Network. He was able to hone his skills at one of the largest advertising and branding agencies in the world before becoming of the key founders of ADWOW In recognition of his achievements and contributions to the industry, his alma mater, the One Academy has conferred the Platinum Award to him, 10 years after his graduation.

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