Nestlé Omega Plus FMCG Packaging Design & Brand Systems Case Study. Nestlé Omega Plus is Singapore's leading low-fat adult milk beverage formulated to protect heart and bone health, built around ActiCol®—a proprietary blend of 1.2g plant sterols scientifically proven to reduce cholesterol by blocking its absorption into the bloodstream. Since 2011, ADWOW has been Omega Plus's dedicated creative partner, localizing packaging in strict sync with Nestlé's regional brand essence and driving new-variant launches such as Omega Oats and Omega Soy. The scope spans stick packs, sachets, pouches, stand packs, UHT and Tetra Pak cartons and bundle packs, unifying shelf presence while keeping the cholesterol-lowering proposition instantly clear across every format. Beyond the pack, ADWOW conceptualises Omega Plus's roadshows, thematic campaigns, tactical initiatives, Nationwide Consumer Promotions (NCP) and comprehensive in-store POSM, turning a clinical health benefit into an everyday, trustworthy retail experience for Singapore's heart-health-conscious consumers.
ADWOW designed Omega Plus's core milk packaging plus new-variant launches Omega Oats and Omega Soy, across stick packs, sachets, pouches, stand packs, UHT and Tetra Pak formats, alongside retail POSM and roadshow collaterals.
ActiCol® is Nestlé Omega Plus's proprietary blend of 1.2g plant sterols, clinically shown to block cholesterol absorption into the bloodstream. ADWOW's packaging design keeps this claim clear and consistent across every format and variant.
ADWOW has been Omega Plus's dedicated creative partner since 2011, providing continuous packaging localization, FMCG brand systems, and retail activation support in Singapore.
ADWOW has conceptualised roadshows, thematic campaigns, tactical initiatives, Nationwide Consumer Promotions (NCP) and comprehensive in-store POSM that bring Omega Plus's heart-health message to shoppers at the shelf.
