MILO^® Building Young Champions in the
1^st Asian Youth Games Singapore

The People’s Association Constituency Sports Club Council launched the Community Sports Festival (CSF) 2009 last Sunday, 17th May 2009 at the North West district. Nestlé Singapore and MILO^® are proud to be the major corporate sponsors for this 3-month long festival, held across all five districts in Singapore with the aim to attract over 50,000 participants to make friends, foster community bonds, and have fun through sports activities.
 
Held at Innova Junior College, Dr Vivan Balakrishnan, Minister for Community Development, Youth and Sports and Adviser to Holland-Bukit Timah Grassroots Organizations launched the CSF 2009 with other guests including Dr Teo Ho Pin, Mayor, North West District and Adviser to Bukit Panjang GROs and Nestlé Singapore’s Managing Director, Mr Suresh Narayanan.
 
With its long-term objective of championing youth sports development in Singapore, MILO^® is also proud to announce its official sponsorship for the upcoming 1st Asian Youth Games Singapore 2009 at the event where its latest initiative to engage youths and Singaporeans in celebration of AYG Singapore 2009 was also introduced. With well-wishes penned by Guest of Honour, Dr Vivian Balakrishnan and ther other VVIPs, MILO^® will be launching ‘AYG LIVE! in Campus 2009’, a school contest organised to encourage a sporting culture amongst the youths in Singapore. Members of the public are also encouraged to participate in the second phase of its initiatives.
 
“Through this platform, we hope to cultivate a strong sporting culture in our youths in the lead up to the upcoming international sporting events such as the 1st Asian Youth Games Singapore 2009 and the Youth Olympic Games 2010 in Singapore.” says Marketing Manager of Nestlé Singapore. “With this campaign, we aim to excite Singaporeans in supporting the 1st Asian Youth Games Singapore 2009 with our various planned activities. And in synergy with AYG objectives; reflecting the Olympic values of Excellence, Friendship and Respect. We also hope to feature MILO^®’s long-term role and commitment in building our young sports champions in these aspects.” Brand Manager of MILO^® added.
 
So stay tuned for more updates from wownewsasia.com as we count down to one of the biggest sports event of year in Singapore!

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