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AdWOW! revamps Yeo's Asian Drinks  |
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A splash of sunshine will brighten up
the supermarket shelves this June as the newly-created Yeo’s Chrysanthemum gets launched into the market. As part of the revamp of
the aging tetrapack range of Asian drinks, AdWOW embarked on this re-ignition since June 2006. “It’s challenging to be involved in
creating the new look for an established brand like Yeo’s.” commented Alvan Toh, one of the art directors behind this project. “We
need to capture new markets with the revamp and yet balance it with what the culture can accept.” Other traditional flavours like
Lychee and Lemon barley was launched in January this year.
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