mewatch Digital Media Campaign & Brand Activation Case Study. As Singapore's home-grown digital entertainment service, mewatch by Mediacorp delivers live and on-demand content across devices, connecting local audiences with entertainment, drama and lifestyle programming. ADWOW has supported mewatch's brand presence through a range of social media campaigns, META ads, motion graphic design for digital displays and TVC tag-ons, in-train OOH advertising, and exhibition booth design for major national events including the Singapore Chinese Culture Festival (SGCC), Anime Festival Asia (AFA), and the Let's Talk About Health Fair. From wall murals and pull-up banners to EDM campaigns and roadshow panels, each touchpoint was designed to strengthen mewatch's on-ground visibility, deepen audience engagement, and reinforce Mediacorp's position as Singapore's leading streaming platform.
mewatch is Mediacorp's digital entertainment service, streaming live TV and on-demand content across mobile, web and connected-TV devices in Singapore.
ADWOW delivered social media campaigns, META ads and motion graphic design, TV commercial (TVC) tag-ons, in-train OOH advertising, EDM design, and exhibition booth design for mewatch's national event activations.
ADWOW has designed booth, backdrop and roadshow collateral for mewatch at the Singapore Chinese Culture Festival (SGCC), Anime Festival Asia (AFA), and the Let's Talk About Health Fair.
Yes. ADWOW builds integrated campaigns spanning digital media (social, META ads, motion graphics, EDM) and physical touchpoints (exhibition booths, wall murals, pull-up banners, in-train panels) so a brand's identity stays consistent across every channel.
Motion graphics increase scroll-stopping power and message retention on social and digital display, which is critical for a streaming platform competing for viewer attention against other entertainment apps.
ADWOW is a Singapore-based creative agency that has partnered with Mediacorp and other national and FMCG brands for more than two decades on branding, packaging, digital media and integrated campaign design.
