Maggi® FMCG Branding & Creative Campaign Case Study. As one of Singapore's most familiar names in everyday home cooking, Maggi® is built around a promise of convenient, flavour-packed meals for every kitchen table. AdWOW has supported Maggi®'s brand presence in Singapore through a range of packaging design, mascot design, thematic campaigns, premium design, roadshow collaterals, point-of-sale (POSM), and special variant packaging. From the Real Taste of Italy and Penang Curry Prawn Mee thematic campaigns to Extra Spicy cup noodles packaging, Hokkien Char Mee special variant packaging, and the Maggi Senses premium gift box and bowl set, each project was developed to strengthen shelf standout, deepen consumer engagement, and bring Maggi®'s flavour-led brand identity to life for local audiences while reinforcing everyday brand loyalty in the Singapore market.
ADWOW designed Maggi®'s core packaging range — including stock cubes and cup noodles — plus special variant packaging like Hokkien Char Mee, and premium gift packaging such as the Maggi Senses gift box and bowl set.
ADWOW developed multiple thematic campaigns for Maggi®, including Real Taste of Italy, Curry Prawn Mee, and Extra Spicy, each paired with dedicated packaging, POSM and roadshow collateral.
Yes. ADWOW created Maggi®'s mascot character design, including a mashed-potatoes mascot, to give the brand a distinct, ownable identity across packaging and activation touchpoints.
ADWOW has partnered with FMCG brands, including Maggi® and other Nestlé portfolio brands, for more than two decades across Singapore and international markets, providing packaging design and brand strategy support.
