Having launched several new drink flavors in recent months, Nestlé Singapore continues to aggressively establish its presence in the market. With support from AdWOW!, Nestlé Singapore rolls out its very first total vending category promotion across more than 230 participating F & B outlets. With through the line exposure, the campaign is launched island-wide, encouraging youths to have a "Nestlé Chillin' Good Time".

"We want to craft a concept that entices with a strong promotional message as well as educate the product benefits of the brand," explains George Heng, Creative Group Head of AdWOW!. "Cross marketing with a 'cool' product like the Apple iPod is just one of the ways that further enhances the refreshing attributes of Nestlé cold drinks.

"It's a new move on (the part of Nestlé) to embark on a cross channel activity of such scale with their vending machine beverages, and we are encouraged by the positive responses on the contest hotlines so far," a member of the Nestlé Chillin Good Times Team commented. Besides POS materials at the participating outlets, the campaign comprises of exposures in The New Paper, 8 days as well as online marketing.

With the continued efforts in marketing and strong support from their channel partners, look out for even more exciting campaigns from Nestlé and AdWOW!

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