Singapore (ad-wow.com, 18 Feb 2006) - A series of Mr. Magic MAGGI® Machine (Mr. 3M) product launches, including a new Japanese corn soup, steadily breathes new life to this automatic snack dispenser machine. The addition of the pair of 3D mascots to the MAGGI® brand demonstrates a shift in creative strategy for the consumer goods giant.

Mr. 3M's brand new outfit and adorable image brought the product to another evolutionary level. The lively new look easily captured a new pool of audience. In the meantime, a new product - Japanese Corn soup was also introduce to the market soon after this. MAGGI® Mashed Potatoes was given the Healthier Choice Award by the Health Promotions Board in the same year.

AdWOW! was given the task of creative communication for the machine and its products. When asked about the Mesh Mesh , the MAGGI® Mashed Potatoes mascot, George Heng, AdWOW! Creative Group Head explains, "We intend to give MAGGI® Mashed Potatoes a warm personality that appeals to the target audience. What better way than to create a 3D persona that is lively, energetic and also makes your mouth water every time you see it?"

Mr. 3M was also given a 3D treatment along with the birth of Mesh Mesh, in a bid to align the brand direction for this range of MAGGI® products. Both the mascots are well received in various trade shows and school events. Various collaterals including trade brochures and display items has also been developed to support its aggressive launch since last December.

MAGGI® once again demonstrates that innovative products must go hand in hand with insightful marketing to be successful. With our creative support, may we make a greater impact and impress with more surprises ahead!