(Singapore) - One of the biggest IT names from Japan, EPSON is well-known for their pursuit of perfection in their professional imaging products. This relentless attitude is reflected internationally through their quality products researched and originated from this part of the world. AdWOW! has been privileged to assist the Singapore headquarters in the area of developing a series of creative communication tools for EPSON’s worldwide marketing team.

Working closely with the EPSON team, a series of sales communicators has been launched to the worldwide marketing teams over the past 36 months. “The overall feedback on the sales kit has been quite affirmative.” EPSON’s marketing team commented. "Some of our overseas counterparts have even used the sales kit covers directly for their regional marketing brochures and that is quite encouraging. But of course, we are still looking forward to improve our future projects." The communication tools include guides and CD roms that allow EPSON to obtain essential information, diagrams, illustrations and product images at a glance.

“Each model has been given a unique image and furbished with a unique design before its launch into the worldwide market,” said Alvan Toh, Project Art Director, AdWOW! Group. “We want the target market to not see the product as just another scanner, but to appreciate it as a power tool for work, and at the same time, an IT masterpiece to treasure.”

One of the highlights of 2005 is the launch of its EPSON PERFECTION™ high-speed scanners for home and office. Deriving the creative concept from its high speed scanning capabilities and sleek jet black finishing, the styling and art direction of this sales kit was inspired by the lustrous and chic look and feel of a posh automobile – positioning the scanner as the elite of its class. This is a bold move on the part of EPSON and AdWOW! is pleased to be given the opportunity to have free-play on the creative photography of the sales kit.

EPSON's unsurpassed quality continues to inspire and challenge the creativity of AdWOW!. With each launch, merely delivering high standards in communications will no longer be sufficient, but to instead aim to constantly impress and strive for excellence, with you.