Singapore’s Favorite Friday Mailbox Surprise mailer

Singapore (ad-wow.com, 13 September 2006) )– After 8 weeks of public voting, SingPost finally released the results of Singapore’s favourite FMS cover voting contest! Accumulating a generous 30% of the total SMS votes, ‘Jetstar Asia’s 1st Birthday @ Killiney’ emerged as the winning cover from 12 months of fantastic Friday Mailbox Surprises!

Prizes worth more than $3,300 from OTO Bodycare, SK Jewellery, Expressions International will be awarded to 3 lucky winners among the thousands who voted. Top 3 covers are Jetstar Asia, Air Asia and Hasbro’s i-Dog cover, in order of winning votes.

AdWOW! has worked closely with SingPost to create each issue of Friday Mailbox Surprise for the past year. Behind each issue, the team had worked fast and hard to portray each surprise in the most captivating way. A big ‘Thank You’ to all who participated in the surprises from SingPost for the past 15 months to make it so successful!

Indonesia  (ad-wow.com, 28 September 06) – The new Silk club, is Bintan’s very first nightspot targeted at the savvy and confident crowd who knows what they want in life. AdWOW! is tasked to develop the club’s corporate identity and various communications.
 
Slinky, sexy and sensuous, the club’s identity is brought out with the use of stylised and sleek red graphics across the various bar items like drinks menu, coasters, coupons and membership cards. Strategic media buys in various travel guides and outdoor displays are also developed for the launch. Look out for the search for ‘Miss Silk’ and voting contest, which will be held very soon to stir up awareness among potential visitors.

With the more focused direction for the resort’s re-ignition, Silk Club is an aggressive initiative by the management team to complete the resort’s repositioning for the confident and savvy holiday maker.

Silk is the first of its kind on the tropical island of Bintan. With it’s sensuous décor and state-of-the-art lighting, the club sets new heights for an intoxicating clubbing, bar and lounge experience. Groove into the night with the widest selection of house pours and unique concoctions; or dance to the eclectic mix of jazz, funk, soul and the occasional chart topping grooves. Set to be a new party experience for travelers and locals alike, be sure to visit the club on your next visit to Bintan.