Singapore (ad-wow.com, 12 September 2006) - Nestlé’s Chillin’ Good Times campaign successfully wraps up with a grand draw at iShop21 earlier this week. Overall response was positive beyond expectation; 11 lucky winners finally emerged after weeks of entry collection. Working closely with Nestlé & iShop21, AdWOW! assisted from the initial concept, creative to the execution of the entire project.

Nestlé’s Chillin’ Good Times is the first cold drinks campaign that is marketed island-wide  across all F&B  channels simultaneously. With the help from partners including convenient stores, food courts to fast food chains, the contest was seamlessly executed to maximize its impact. During the count near the campaign’s closing, Nestlé announced a 20% sales increase from the food court channels, with top drinks being Milo, Ice Green Tea and Ice Lemon Tea.

A big Thank you to all who participated and contributed to the smooth delivery of this campaign. Look out for the next exciting promotion from Nestlé very soon!

www.nestle.com.sg/chillingoodtimes.htm

Singapore (ad-wow.com, 13 September 2006) - AdWOW! recently created an in-store campaign to promote the improved Mustafa IDD Calling Card powered by NTT Singapore. NTT Singapore is a subsidiary of NTT Communications, the leading IP solutions provider from Japan. Mustafa IDD Calling Card targets mainly Indian travellers who wish to make cost effective overseas call on a budget. The campaign effectively emphasizes the benefit of the increased talk time and the quality of a more enjoyable chat. At the launch, many cited that the visuals are ‘attractive and very eye-catching’.

Mustafa Centre is the first 24-hr shopping paradise in Singapore, that houses more than 75,000 items on display, total shopping space of 150,000sq.ft and an annual turnover of S$302 million in sales. With such impressive figures, it’s amazing that the modest looking complex continues to seek expansion for its growing customer traffic. Situated at the famous ‘Little India’ in Singapore, the 4-storey building packs in over 15,000 customers from all nationalities in weekends.

Malaysia (ad-wow.com, 15 Sep 2006) – SEC Electricare has further developed its position as the pioneer in the local electrical chain store by introducing “All-Risk Protection”, with the most complete electrical protection coverage in the northern region market. With the premium rate as low as 1%, every valued customer can enjoy a total peace of mind at purchasing electrical goods at SEC. So sit back, relax and enjoy the shopping pleasure while SEC and AdWOW! continue to improve SEC Electricare’s market value.

The “All-Risk Protection Plan” is brought to you exclusively by SEC Electricare and MAA Assurance. The plan covers all loss or damage caused by theft and robbery, accidents, natural or man-made disasters up to three years. With the widest possible coverage offered, it makes shopping even more pleasurable at SEC Electricare. Visit the stores today to discover more!