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vPOST challenges shoppers to shop online
Amazing shopping deals acquire new sign-ups
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Singapore (ad-wow.com, 16 Jun 2006) - Singapore Post unveils its vPOST Shopping Challenge campaign early this week to increase sign-ups for its online shopping service. With above-the-line exposures, the acquisition campaign received a 20% increase in membership within a week of the launch.
The highlight of the campaign, however, is more that just the big discounts. Visitors are challenged to an online ‘shopping’ game where the best players get to walk off with the amazing deals.
The campaign acutely targets the insight of tech-savvy shoppers who would never miss a good deal. With a majority of the target audience being PMEBs of age 20 – 39 years old, the exclusiveness of the prizes made it even more irresistible. (All of the prizes are currently unavailable in Singapore and shipped directly from US)
The campaign was rolled out as a follow-up to the previously successful ‘Shop Throughout USA’ campaign. AdWOW! maximized the impact of the press ads with a creative execution of the mouse mascot holding numerous shopping bags displaying massive price cuts. The press ads were launched as cover wraps for the new ‘My Paper’ and another major publication.
Supported by both radio and press, more than 20% increase in new membership was recorded within a week of the launch . With the campaign currently still in progress, look out for even more impressive offers from vPOST in the coming future.
Visit www.vpost.com.sg now!
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AdWOW! revamps Bintan Lagoon Resort
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Singapore (ad-wow.com, 15 Jun) Working closely with Bintan Lagoon Resort, AdWOW! provided a face-lift for the resort through its corporate stationery. Agency was briefed to design a new 'contemporary & minimal' outlook to replace its dated 'ethnic' look & feel. AdWOW! simplified the resort into 6 abstract imagery to symbolise its main attractions. Intensive efforts are currently made to revamp its entire range of sales materials.
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Warner Music kicks off Crazy Frog Fever
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Singapore (ad-wow.com, 16 Jun) Having conquered the charts in 2005, Crazy Frog is back with its new album this football season. Aptly named as “The Annoying Thing”, Crazy Frog has come a long way since its birth as a ringtone mascot in 2003. With more than 10,000 albums sold in Singapore alone, Crazy Frog is one 'annoying' pop star that is undeniably successful. Warner Music worked with AdWOW! to create football-themed collaterals for the publicity of the new album – ‘More Crazy Hits’.
Watch the Crazy Football Video
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Creative position available |
If you gain immense pleasure from conveying BIG ideas by painstakingly stringing simple words together. Or, if you have the innate ability to tickle, arouse and convince your audience with a written pitch. We want you.
(Ability to synergise with snappy Creative Directors & tolerate spending office hours at Starbucks is a plus.)
Copywriters, send your CV to info@ad-wow.com today.
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