AdWOW! Group, WOW! news, Issue 23-2007

#23-07

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Introducing Miss Edwin and her tailor-made style!

(Hey… but where is she?)

Malaysia (ad-wow.com, 15 Nov 2007) – Having created a huge buzz with the "Tailor-Made Attitude" campaign, Edwin Denim Malaysia and AdWOW! once more tailor-made another breakthrough campaign. This time, it’s for the brand’s ladies line up – Miss Edwin, with 'Her Tailor-Made Style'.

The same team (from ‘Tailor-Made Attitude’ campaign) – creative director, art director, designers, talent, photographer, stylist and other crewmembers joined forces once more, to put up another catchy campaign that is set to create more talking points. “This time, we have a Miss Edwin who’s definitely not your typical girl-next-door. However, she can be any girl that shares the same characteristic – an unique attitude, a desire and preference which man don’t really understand, most of the time.” Explained George Heng, Creative Brand Consultant. “Instead of showing her image, we just revealed her attitude, and leave the imagination of the audience to decide how she looks like.”

The Edwin Rouge Zero™ jeans are now in store nationwide. Gentlemen, grab one for your own Miss Edwin before they give you a hostile reception.


		Nov '07

	Rev up your life with Yeo’s New attitude expressed in Yeo’s latest island-wide ad campaign

(Singapore, ad-wow.com, 15 November 2007) – Yeo’s, a household name in F&B, has intensified its efforts in repositioning its popular line of Asian drink’s image with a bold and new ad campaign! This follows their recently revamped “on-the-go” PET packaging, which injects new life to this all-time favourite Asian beverage line. Targeted at youths between 18 and 23 years of age, Yeo’s aims to reflect a more dynamic and joyful attitude through this above-the-line campaign. “The idea was conceptualised based on the essence of the younger generation’s lifestyle”, Creative Brand Consultant George Heng explained. “And we want to add a youthful touch to connect with our target group, hence you’ll see the use of some youthful visual languages in the ads – the in-line skating and cycling elements.” Catch these ads on all print medium nation-wide today. Rev up your lives and lead a passionate lifestyle with Yeo’s!