SEC presents the future of 3C innovation
The largest ever 3C Show 2007 returns with even greater deals and surprises

Malaysia 25 May 2007 – The astounding success of “Home Sweet Home Fair 2006” has paved the way for more SEC Electricare’s achievements in the local electrical arena. With a massive investment of RM5.5 million, the largest ever 3C sales extravaganza has returned with even greater deals and surprises for the consumers in Penang.

This year, the event was renamed to “SEC 3C Show” to promote SEC’s extensive range of superb-quality 3C products. A new look and feel was created by AdWOW! to highlight the innovative essence of the event. “The challenge is to educate the market on 3C while developing a distinctive SEC brand image as the pioneer in this industry,” described Ian Lai, Director of Creative Services. Promotional campaigns rolled out in April through radio, press, outdoor advertising, direct mailing as well as internet marketing.

With the comprehensive marketing plan and effective branding strategy, “SEC 3C Show 2007” recorded a sales of 50% increase from the previous fair! Over 10,000 visitors flooded into PISA main arena during the 4-day event, making this a record-breaking accomplishment once again. Stay tuned, as the 3C fever will continue at the end of year 2007!

SEC Electricare was the first to introduce the 3C concept to Malaysia. It is a definition of top-quality products based on 3 key categorisations – Consumer Electronics, Communications and
Computer Products.